Zoya Matte Velvet 2015 Press Releas

BACK BY POPULAR DEMAND!!! 
ZOYA MATTEVELVET 
Six new MATTEVELVET Nail Colors to slip into this WINTER/HOLIDAY season.

The best-selling, MATTEVELVET finish returns this holiday season with six new shades. Each nail polish perfectly opaque, matte color with that extra special ZOYA MATTEVELVET fleck finish everyone loves.

·         Aspen (ZP814) - a sparkling artic white with a micronized diamond pearl fleck.

·         Sue (ZP815) - a soft champagne gold with a multi-hued oyster shell pearl fleck.

·         Amal (ZP816) – a classic crimson red with a ruby red pearl fleck.

·         Iris (ZP817) - a deep amethyst with a fuchsia pearl fleck.

·         Yves (ZP818) - a deep sapphire that's midway in between indigo and royal blue with a blue pearl fleck.

·         Honor (ZP819) - a true emerald green with a tone on tone emerald pearl fleck.

NOTE: MATTEVELVET nail color by Zoya is not intended to be worn with a base coat, glossy top coat or speed dryer. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry surface yields the best results for matte nail color wear. To extend wear, apply one coat of theZoya Matte Velvet Topcoat over your favorite matte shades after polish is completely dry.

AVAILABLE NOW!

ZOYA IS THE HEALTHY COLOR OF FASHION!Zoya MATTEVELVET Colors, 0.5 oz. -  $10 (US) ea.
Zoya MATTEVELVET Color Sampler, 6 – 0.5 oz. bottles -  $60 (US)

Available in top salons, spas and on zoya.com

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

I can't wait for these!!!

Sara

OPI Nail Envy Press Release

Some new info from OPI.  Enjoy!

INTRODUCING NAIL ENVY “STRENGTH IN COLOR”

IDEA: Strengthening treatment plus coveted color in one   WHAT IT IS: The fortifying power of OPI’s Original Nail Envy Nail Strengthener is now combined with softly tinted color in four gorgeous OPI shades. The trusted formula you love—from the world’s number one salon brand, OPI—has added delicate, subtle color for the very first time. Infused with hydrolyzed wheat protein and calcium, the new Nail Envy “Strength in Color” delivers maximum strengthening aid to transform weak, brittle, damaged nails into stronger, longer, harder nails shining with bold, true-to-bottle color.   Inspired by of-the-moment creamsicle hued and pink quartz spring runway looks, this first-of-its-kind collection includes classic OPI favorite shades like Hawaiian Orchid, Samoan Sand, and Bubble Bath, plus a Nail Envy-only exclusive offering, Pink to Envy. Simply apply this innovative two-in-one nail strengthener plus color lacquer directly onto nails to add some much needed muscle to your manicure.

I use Nail Envy as the base of every mani so I'm intrigued by these. Until next time... Sara

Zoya Earth Day Exchange

ZOYA EARTH DAY NAIL POLISH EXCHANGE 2015 – STARTS TUESDAY - APRIL 21, 2015!

With over 300 shades rooted in a healthy philosophy, it’s no surprise that Zoya is committed to helping you green your beauty routine! That’s why each year we give you the opportunity to exchange any old nail polish bottles that you may have laying around your house collecting dust, or that are not BIG5FREE* formulas, for brand new toxin-free** Zoya Nail Polish shades. You can rest assured that your unwanted polishes will be disposed of in an environmentally friendly manner. Helping the earth is easy… all you have to do to get started is pick out your NEW Zoya colors at zoya.com, follow the instructions below and checkout. Let us do the rest!

How the ZOYA EARTH DAY NAIL POLISH EXCHANGE works...

1.     Visit www.zoya.com and add a minimum of 6 bottles of Zoya Nail Polish (no more than 24 bottles) to your cart. Minimum 12, maximum 48 for professional accounts.
 

2.     Apply Code: EARTHLUV and a 50% credit will be added to your exchange order - free shipping included!
 

3.     Complete checkout and you're all set! If you need further instructions (including info for our professional program) on sending back your unwanted polishclick HERE.

The exchange runs on the honor system, which means you are not obligated to send in your unwanted polish - we assume you're going to do the right thing! Many people donate the polish to a local cause instead, which we fully support. If you choose to send back your polishes, please check with your carrier of choice for shipping guidelines and restrictions for nail polish. For full promotion terms & conditions and instructions on how to send in your polish, click HERE.

USE CODE: EARTHLUV

Offer valid 4/21/15 - 4/28/15 (11:59pm EST)

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

This is a great sale!  What are you thinking of getting?

Have a great night!

Sara

Nicole by OPI Coca Cola Nail Lacquers

*Press Release*

NICOLE BY OPI TEAMS UP WITH COCA-COLA® TO PUT CLASSIC COLOR AT YOUR FINGERTIPS

THINK: Color your world with Nicole, a Coke, and a smile!

WHAT THEY ARE: Six limited edition nail lacquers inspired by the world’s best loved Coca-Cola beverages. Coca-Cola delivers beverages to meet your active lifestyle and Nicole by OPI delivers a bright palette of colors that add “pop” to your look. Available in Coca-Cola original, the lighter side of Diet Coke, the sweet citrus pop of Fanta Orange, a fruity burst of
Fanta Grape, the sparkling effervescence of Sprite, and the next generation refreshment of
Coke Zero. Nicole by OPI + Coca-Cola invite you to experience “The Real Thing.”

The Coca-Cola collection includes:

• Always a Classic Coca-Cola: This classically gorgeous bright red is refreshingly stylish.

• DC Lover: Scintillating silver with iconic-Coke red sparkle.

• The Look is Orange: Put the squeeze on this bright and stylish orange!

• In Grape Demand: People are lining up to get their hands on this yummy plum.

• Seriously Citrus: No kidding...this clean, sparkling green with refreshing, cool white is gorgeous!

• Zero is My Hero: Just in time, this darkly rich burgundy has come to my rescue!

WHERE TO FIND IT: Discover the collection in the U.S. at select CVS, ULTA Beauty, Kmart, ShopKo, Harmon, and Giant Eagle locations in March 2015 for $6.99. Available in Canada at select Walmart and Jean Coutu locations for $10.99.

Have a great day!

Sara

Zoya Delight Press Release

Hey all!  Here's the press release on Zoya's Spring 2015 collection.  Looks gorgeous!

ZOYA DELIGHT
Get ready for mouth-watering spring delights from Zoya! Inspired by the soft and airy colors of the season, Zoya Delight serves up three cheerful creams and three turquoise flash metallics for an updated, flirty way to wear pastels! All in the full-coverage, long-wearing, Big5Free* formula Zoya Nail Polish is famous for.



·            ZP772/Rayne: Dewy, spring blue with an energizing turquoise metallic flash.
·        ZP773/Lillian: Faded aquamarine with a glossy cream finish.
·            ZP774/Tiana: Palette-cleansing ‘pistachio gelato’ green in a glossy cream finish.
·        ZP775/Daisy: Refreshing ‘lemon merengue’ yellow with a turquoise metallic flash.
·            ZP776/Leslie: Soft spring lavender with a turquoise metallic flash.
·        ZP777/Eden: Classic spring flower pink in a glossy cream finish.

**BIG5FREE: Zoya Professional Nail Lacquer formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

AVAILABLE 02/02/15!

ZOYA IS THE HEALTHY COLOR OF FASHION!

$9 (US)

Available in top salons, spas and on zoya.com

                                      

I love spring colors so I'm super excited for these!  Have a great night.

Sara

Zoya Naturel Satins Press Release

Good morning!  Here's the latest from Zoya.  Enjoy!

ZOYA NATUREL SATINS
The next generation of Zoya Naturel is almost here! Introducing, Zoya Naturel Satins, a collection of six new, neutral nail polish colors in an ultra-wearable, low-sheen, chic satin finish. A hybrid between matte and glossy polishes, the new Zoya Satin* formula provides opaque coverage and is longer lasting than traditional matte shades. The flawlessly smooth finish hides imperfections and creates a luxurious, satin finish nail look.

·      ZP782/Leah: Lavender tinged taupe, exclusive Zoya Satin* finish.

·      ZP779/Rowan: Creamy suede taupe, exclusive Zoya Satin* finish.

·      ZP781/Sage: Mossy sage green, exclusive Zoya Satin* finish.

·      ZP778/Tove: Misty slate grey, exclusive Zoya Satin* finish. 

·         ZP780/Brittany: Rose mauve cream, exclusive Zoya Satin* finish.

·         ZP783/Ana: Light toasted almond, exclusive Zoya Satin* finish.

*Zoya Satin is not intended to be worn with a top coat. For best results: Prep nail with Zoya Remove Plus Nail Polish Remover, apply base coat and finish with 2 thin coats of any Zoya Satin Nail Polish.

AVAILABLE 01/15/15!

ZOYA IS THE HEALTHY COLOR OF FASHION!
$9 (US), Available in top salons, spas and on zoya.com

WANT MORE?

COMING SOON -  Zoya Satin Seal Topcoat!
Turn any color into an elegant Satin finish beauty with just one coat!

I have to say I'm super excited to see these!

Have a great day,

Sara

Enter the Zoya Color Laboratory

Go Mad For Zoya & WIN*!

Are you "MAD" for Zoya?! Now's your chance to bring the color of your dreams to life! Step inside our virtual color labooooooratory (muahahaha) to experiment with color and finishes to "mix" your very own shade. The Zoya color animator offers various pieces and parts (finishes, opacity and hues) to play with - feel free to use the description section to elaborate on your masterpiece. Give your creation a name, submit it, and there's a chance we will bring it to life!

NOW - Thursday, October 31st(10:00am ET) Piece together your creation for a chance to have it custom created just for you! The highest voted shade will win, so don’t forget to share your creation with your friends and family after it's been submitted!

http://www.zoya.com/content/category/Halloween_Color_Lab_2014

How It Works:

1. Go CRAZY! (You know we are) Create a custom shade using the Zoya Polish Animator
2. Name your creation and describe any additional elements you would add to the polish.
3. Submit (and don't forget to share!) your custom shade for a chance to bring it to life! Have more than one color you’re mad about? Create as many as you'd like!
4. One winner will be selected on October 31, 2014 at 9am EST

*Terms and Conditions
Purchase not necessary to enter. Valid Art of Beauty account required in order to participate. Enter NOW through 10/31/14 (9:00am ET). One winner will be selected and contacted by 5pm ET 10/31/14. Please allow up to two weeks for production of custom shades. Winning shades will be created based on Zoya's Creative Director's interpretation of the description and cannot be returned, exchanged or duplicated at a later date.

Looks like fun!  Can't wait to see what everyone comes up with.

Sara

Head Down South with Brooke Anderson & Gabriel Cosmetics Press Release

*Press Release*

Gabriel Cosmetics is doing a nail collaboration with a celebrity, Brooke Anderson. Gabriel Cosmetics is headed down South just in time for fall with Brooke Anderson by Gabriel Cosmetics Nail Collection! The collection of SIX “5-Free” Limited Edition shades are a wink and a curtsey to the Entertainment Tonight Host’s Southern Georgia roots infusing beloved Southern expressions from classic films like Gone with the Wind and everyday Southern terminology into a collection fit for a Southern Belle (Don’t we have some of them in LA?)!

•       Blue Belle: Mariner Blue / Shimmer
•       Darlin’: Aqua / Turquoise Glitter
•       Hush Hush: Steel Grey / Shimmer
•       I Do Declare: Graphite / Sparkle
•       Shine Y’all: Chrome / Glitter
•       Southern Belle: Boysenberry / Shimmer

A collaborative effort by both Brooke and Gabriel, the collection is inspired by the ideals of happiness and a central theme of femininity – and of course some good ‘ol Southern charm, y’all! The line showcases Brooke’s fun, witty spirit by marrying rich, bold colors with high-shine, sparkle, and shimmer finishes that any farm or city girl will love.

The Brooke Anderson by Gabriel Cosmetics Nail Collection is available October 1st through the holidays at www.gabrielcosmeticsinc.com and retail individually for $8.50.

This is a new to me brand.  Some of these polishes, especially the glitters, look like they have promise.

Have a great night!

Sara

Zoya Matte Velvet Press Release

Hey all!  Here's some info on the re-release of Zoya's Matte Velvet collection.

GET BACK IN MATTE! RE-RELEASE!!!

All of the color, none of the shine! Meet your perfect matte with MATTEVELVET* **, Zoya’s exclusive shine-free formula. Choose from six best-selling matte nail polish shades with a luxurious crushed velvet finish and subtle shimmer. 

Right on trend, these exclusive shades are being reintroduced for a limited time only!
ZP499 - DOVIMA: Shimmering Black MatteVelvet*.
ZP500 - POSH: Shimmering Crimson MatteVelvet*.
ZP505 - HARLOW: Shimmering Wine MatteVelvet*.
ZP504 - SAVITA: Shimmering Plum MatteVelvet*.
ZP506 - VERUSCHKA: Shimmering Evergreen MatteVelvet*.
ZP498 - LOREDANA: Shimmering Gunmetal Gray MatteVelvet*.

*MATTEVELVET nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear.
COLLECTION PRE-ORDER STARTS SOON!

ZOYA IS THE HEALTHY COLOR OF FASHION!
$9 (US)
Zoya MATTEVELVET* colors are available exclusively on Zoya.com and in ULTA beauty stores (ask for them).

I know this was a much loved collection when it orginally came out.  Are you excited for these?  I am!

Have a great night!

Sara

Zoya Ultra Pixie Dust Press Release

Meet the next generation of our best-selling textured, matte and sparkling Zoya PixieDust formula ­Zoya Ultra PixieDust! Three shades featuring both fine micro glitter and mega hex particles for tone on tone 3D effects. This easy glam nail is available in 3 shades in a gradient of red, wine and plum hues. No base or top coat required.

NEW for FALL 2014:  ZOYA ULTRA PIXIEDUST!

ZP765 ­ NOIR: Deep vampy plum, textured PixieDust with red Mega Hex Particles.

ZP764 ­ ARIANNA: Blue-toned red wine, textured PixieDust with Mega Hex Particles

ZP729 ­ OSWIN: True red, textured PixieDust with Mega Hex Particles

Zoya PixieDust Application:
For BEST RESULTS apply 2-3 thin coats of polish for full coverage to clean (oil free) nail surface. Allow product to dry completely for full effect. Do not use a base coat or top coat. Top coat can be applied for additional glossy effects.

See the Zoya How to apply Zoya PixieDustTM Video for more great beauty tips and tricks to use when applying Zoya PixieDustTM.

COLLECTION PRE-ORDER STARTS September 9^th, SHIPPING BEGINS September 15^th or Sooner

ZOYA IS THE HEALTHY COLOR OF FASHION! 

$10 (US) Available on Zoya.com and at finer salons and spas. 

. 

I'm super curious about these!  Can't wait to see them in person.  There have been sightings of these reported on a few blogs already.  If you get your hands on them feel free to drop a photo by my facebook page so I can check them out.

Until next time...

Sara

Zoya Entice & Ignite for Fall 2014 Press Release

*Press Release*

It's that time of year that we start seeing fall collections popping up.  Here's the press release from Zoya for fall 2014.


ENTICE & IGNITE
FALL 2014-COLOR SEDUCTION

Inspired by the classic wools, textured brocades and metallic accents of the season, Zoya's new

ENTICE & IGNITE collections create a palette of lush, deep color including wines, browns, navies and greys.

Zoya ENTICE delivers six new, glossy, intensely pigmented, full-coverage cream colors.

ZP748 ­ Nyssa: Milk Chocolate Brown, Full-Coverage Formula.
ZP749 ­ Claire: Rich Burgundy, Full-Coverage Formula.
ZP750 ­ Veronica: Brilliant Wine, Full-Coverage Formula.
ZP751 ­ Margo: Red Plum, Full-Coverage Formula.
ZP752 ­ Ryan: Classic Indigo, Full-Coverage Formula.

ZP753 ­ Genevieve: Leather Grey, Full-Coverage Formula.

Zoya IGNITE offers a six shimmering red, gold, copper and purple liquid metal metallics.

ZP754 ­ Autumn: Varnished Copper Liquid Metal.

ZP755 ­ India: Deep Red Gold Liquid Metal.

ZP756 ­ Teigen: Violet Plum with Copper Liquid Metal.

ZP757 ­ Sansa: Deepest Eggplant with Gold Liquid Metal.

ZP758 ­ Remy: Indigo with Copper & Gold Liquid Metal.

ZP759­ Yuna: Grey with Copper & Gold Liquid Metal.

*BIG5FREE: Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

Pre-order starts August 12th on zoya.com.  I'm dying to see Remy!

Until next time...

Sara

Zoya Naturel Deux Collection Press Release

Zoya has a new collection headed our way.  Inspired by the desire to expand the popular neutral palette of the Zoya NATUREL collection, six (6) NEW, full-coverage creams in deeper hues were born. Perfect as every day go-to colors, the Zoya NATUREL DEUX (2) collection bridges the transitional gap between late summer/early fall 2014 with three, rich brown family shades and three plum based beauties. All in the long-wearing, BIG5FREE formula Zoya is known for!

ZOYA NATUREL DEUX (2) - 2014
ZP742 – Spencer: Camel Cream, Full Coverage Formula.
ZP743 – Chanelle: Toasted Almond, Full Coverage Formula.
ZP744 – Emilia: Dark Chocolate, Full Coverage Formula.
ZP745 – Marnie: Deep Warm Plum, Full Coverage Formula.
ZP746 – Aubrey: Medium Mauve Cream, Full Coverage Formula.
ZP747 – Madeline: Muted Rose, Full Coverage Formula.

Collection is available for pre-order July 21st on zoya.com.

Are you a neutral fan?  Any of these look like stand out colors to you?

Until next time...

Sara

Sally Hansen Color Foil Nail Makeup Press Release

Press Release

                                                               

GET A METALLIC DIPPED MANICURE WITH

THE NEW SALLY HANSEN® COLORFOIL™ NAIL MAKEUP COLLECTION

THINK: Metallic iridescence in must-have shades

WHAT THEY ARE: Shimmering metallic special effect polishes in ten trendsetting shades. Get ready to bring your nails into the spotlight. With the new Sally Hansen® ColorFoil™ Nail Makeup collection, rich, electrifying pigments join forces with fashion-forward aluminum leaf to create a never-before-seen brilliant gleam effect for nails. Beloved by the most riveting stars, metallic finish nails can now be yours at home with color leader Sally Hansen®’s newest light-in-a-bottle formula.

Achieve high impact drama with high shine, liquid metal looks.  With on-trend shades such as this year’s “it” color, pinky-purple lilac, to must-have mint and essential gold, silver, and copper metallics, each shade delivers a unique iridescent foil gleam finish for a one-of-a-kind nail look. These glinting polishes explode from within with extreme theatrical effect, for a new level of brilliance that fuels today’s desire for over-the-top, outrageous shine.

The breakthrough Sally Hansen® ColorFoil™ Nail Makeupcollection features an exclusive non-streaking patented formula that dries in just seconds, for flawless, time saving application. The ten colorful new high-profile shades are designed to be used alone, without a base or top coat to fully preserve the stunning metallic color and effect.

WHAT THEY COST:$7.99 each

WHERE TO FIND THEM:The Sally Hansen® ColorFoil™ Nail Makeup collection is available beginning June 2014 at chain drug stores, food stores, and mass merchandisers nationwide.

Available Shades: (listed in order pictured): Titanium Flush, Pink Platinum, Leaden Lilac, Liquid Gold, Minted Metal, Pink Copper, Purple Alloy, Cobalt Chrome, Yellow Gold, Sterling Silver

So what are your first impressions?  I can't wait to see some of these in person.

Until next time...

Sara

Zoya Earth Day Exchange

A little happy Earth Day news from Zoya.  Enjoy!

Sara

Zoya Magical Pixie Summer 2014 Press Release

Hey all!  Check out all the sparkle from Zoya's Summer Pixie collection.  These are available for pre-order now at zoya.com.

Have a great day!

Sara

Zoya Tickled and Bubbly Summer 2014 Press Release

Summer collections are hands down my favorite of the year.  Zoya's summer collections are usually my first purchase of the season and this year will be no different.  Tickled is six vibrant creams and Bubbly is six sparkly shades packed with holo glitter particles.

I'm so ready for these colors.  We have definite summer weather here, in the mid to upper 90's last week so these will suit my mood perfectly.  Pre-order for this collection starts April 15th on Zoya's website for $9 each.

Until next time...

Sara